EXPERTISE

Exordium signals the beginning of your success. LET OUR EXPERTISE DRIVE YOUR SUCCESS: SALES, MARKETING, DESIGN, AND MARKET ENTRY STRATEGIES TO MAKE YOUR BUSINESS STAND OUT.

Our international network keeps growing, with full-service agencies in Berlin, Vienna and Vaduz. Collaborating transnationally our teams use a comprehensive approach integrating every facet of your sales and marketing needs. This makes us a market leader in the German-speaking region. As proven industry experts, we deliver insight-driven marketing and sales, precisely designed to fit your market and target group. Exordium is your full-service partner: managing every aspect of your marketing and sales needs, while you relax and focus on your core business.

“If there is any one secret of success, it lies in the ability to get the other person's point of view and see things from that person's angle as well as from your own.”

[Henry Ford]

sales

From client acquistion to order

 
The experts at Exordium professionalize your sales strategy, managing a world-class campaign for your products and services. We represent you directly, drawing on our extensive network in the German-speaking market to acquire new customers, and strengthening relationships with your existing clients. We design a results-driven sales plan together with you, then train your entire sales force to execute it – in the office, in the field, and by phone.
 
Whether direct sales, key account management or a complete sales package, our experts devise the best approach, always keeping the market and your goals in focus. Stay informed of sales activity as it happens – we document everything in our customer relationship management system (CRM ), because transparency is important to us.  
 
With us on your side, you have access to every marketing service you need – from innovative visual design to customer satisfaction surveys, to managing your presence at trade fairs and events. We generate all key sales and marketing materials, giving your company maximum impact.
 
saleS CONSULTING
  • Conception and creation of a sales strategy in consultation with the market approach of the products / solutions
  • Definition of sales process
  • Employee training (field and inside)
  • Monitoring of telephone-marketing agencies
AcQUISition
  • Setup of sales pipeline / sales funnel
  • Market research of relevant target groups
  • Creation of telephone guideline (elevator-pitch)
  • Allocation and qualification of addresses
  • Acquisition by telephone (internal and external agencies) with follow-up calls
  • Appointment and dispatch of documentation
  • Creation and follow-up of orders
  • On-site customer presentations 

 

 

order processing and project management
  • Moderation and execution of workshops
  • Project preparation and follow-up
  • Project management (contract negotiation)
  • Project review with client
  • Validation of cross- and upselling processes
 

marketing

CONSULTING, marketing STRATEGies, AND PUBLIC RELATIONS FOR MAXIMUM IMPACT

 

With a long history of proven success, our team puts decades of experience in marketing and corporate communications to work for you. When positioning your products and services, our comprehensive approach strategically taps every media channel and marketing tool. Our content management impresses by industrial-specific language and contents. Take your business to the next level with our complete package, including in-depth consulting, market analysis, strategy development, and target definition. We orchestrate each step, from initial planning and concept design, to robust action plan, through to evaluation and delivery.

public Relations

Exordium puts you in the spotlight, online and in print. Knowing what editors and journalists need, we discover and deliver the most compelling stories about your brand. With our excellent media contacts and strong online network, we are equipped to spread your message to reach as many as possible. Powerful public relations is more than just writing a press release. The foundation of successful PR is in-depth knowledge about actual trends and opinions happening right now in your area of the market.

Our robust PR portfolio includes:
  • Consulting with you to develop communication concepts
  • Keeping you actively in the media spotlight:
    • Writing compelling press releases
    • Designing an effective and informative press folder
    • Regularly distributing your news to the press
    • Using press distribution lists and online press portals
    • Organising press interviews
    • Providing a virtual press office
  • Keeping track of your success: media monitoring, press clippings
  • Translating your publications and press releases
  • Managing your creative concepts
  • Buying and editing head-turning images
  • Successfully steering your social media campaigns
 
 
 
 
 
 
 
 
 

Online-Marketing and Search enginge optimisation (SEO)

Your business thrives with a powerful online presence. Exordium makes it simple for customers to connect with you, optimising your visibility and performance. Our online portfolio includes search engine optimisation (SEO) and search engine marketing (SEM), affiliate marketing, e-mail and newsletter marketing, display advertising, social media, and mobile marketing. We ensure sustainable management of your e-commerce shops and websites, delivering professional and transparent advice. Professionally maintaining your website, we specialise in content management systems (CMS), JoomlaWordPress, and TYPO3 as well as a variety of shop systems, such as Magento.

Your website’s prime visibility – on the first page of search results - gives you that crucial competitive advantage. Our team invests fully into seeing that you come out on top – in Google, Bing, and wherever your customers are searching.

our portfolio includes:
  • Concept and strategy for ideal online marketing measures
  • Campaign management using SEM and affiliate marketing
  • Mobile advertising
  • Couponing and mobile app development
  • Consultation for CMS selection
  • Complete website analysis – e.g. page structure, setup and coding
  • Keyword research and optimisation
  • On-page, off-page and onsite optimisation
  • Link building with partners and suppliers

 

 
  • Website analysis, using leading tools such as Google Analytics
  • Monitoring and tracking click rates, conversions, impressions and bounce rates
  • Regularly checking your website for errors 
  • Editorial work and maintenance of CMS content
  • Expanding and enriching your web shop
  • Building backlinks to partner and supplier websites
  • Registering your business in trade directories
  • Building optimised sitemaps and wikis 

social media

Social Media is an integral part of daily life for your customers: this presents endless opportunity for you to build a direct and interactive relationship. Facebook, Twitter, Instagram, Pinterest, forums and blogs… designing the right social media concept puts you in touch with your target audience.

We maximize your socia media strategy:
  • Consulting with you to develop a winning communication concept
  • Creating compelling social media profiles
  • Launching social media campaigns
  • Providing creative theme management
  • Preparing social media guidelines
  • Implementing social media widgets on your website
  • Maintaining the contents of your social media channels
  • Managing your online reputation
  • Optimising your social media marketing

 

 

Event Marketing

Our experts deliver first-class concepts, planning and management when it comes to special events for your clients and employees, or other occasions in the DACH region. With many years of experience and expertise, we have an entire range of services covered. Consulting with you to understand your needs in detail, we design a tailor-made concept for your event. We even deliver a professional follow-up and assessment of the event’s success.

EVENT preparation
  • Organisation, invitations, promotion
  • On-site Customer Support
  • Event Follow-up
WE ARE SPECIALIZED IN YOUR KEY EVENTS:
  • Company Events: Anniversaries, outings, holiday parties, in-house trade fairs, team building events
  • PR Events: Company or branch openings, product launches, press conferences
  • External Events: Expos, exhibitions, conferences, workshops, seminars
     

 

 

 

Design

Take your visual identity to the next level

 

A robust visual identity makes your company’s image stand out. An instantly recognizable logo, distinctive colour scheme and font, and powerful visual language shape your corporate identity, making your brand unique. We define your image with a consistent and captivating approach – from website to business cards, brochures, and exhibition stands, every visual elements is fine-tuned for maximum impact. Offering a full spectrum of services for small and medium businesses, we are specialized in delivering innovative printed materials, expo displays, compelling websites, and targeted advertising campaigns.Our digital expertise includes information design, Graphical User Interface (GUI), and software interface design to realize your business goals. Take advantage of our 360 degree solutions, taking you from initial idea to final implementation. This includes comprehensive consulting, concept and delivery, quality assurance and usability checks. We even take care of external service providers.

We develop your complete corporate design, including: 
PRINT
  • Stationany
  • Image brochure and flyer
  • Internal magazines
  • Product brochures and flyer
  • Business reports
  • Posters and banners
  • Advertising ads in journals, newspapers or magazines
  • T-Shirts / corporate clothing
 
DIGITAL
  • Website concept and web design
  • Corporate and product presenatations
  • Mobile ads
  • Animated banners
  • Newsletter design and mailing
 
EVENT
  • Booth concept and design
  • Branding of promotional products/ giveaways
  • Roll-ups
 
 
 

markET eNTRY DACH

 

Your success in the German-speaking market depends upon in-depth knowledge about market potential, the competition, and operating in the DACH context. We give you the tools and resources you need to establish your business and become a competitive player.

We drive your expansion in the DACH region, offering market research and an extensive action plan to maximize your impact. With deep insight into the specific market conditions and nuances, we know exactly how to reach your target groups in Germany, Austria and Switzerland. Exordium customizes your sales and marketing materials for the German-speaking market – translating, adapting and assuring a perfect fit, so that your website, products and services are presented in the best light.

entering the german market

Be energized during your expansion, and leave the paperwork to us. We can assist with – or completely take care of – all government transactions. Commercial registry, registration court, trade licencing, legal procedures – our experts have the experience and the connections needed to make the road smooth. We can connect you with trusted notaries, lawyers and tax advisers. We can even speed up the process of founding your business, using a shelf company to create and register your GmbH (LLC) within just 14 days.

This approach optimizes your costs, and lets you focus on growth – founding a dependent subsidiary, a GmbH or an AG at the point where it makes strategic sense. Due to our long-term expertise in this area, as well as our excellent network, we are YOUR prime contact when you want to start a business in Germany.

 

 

Exordium also offers an attractive address or subsidiary in Berlin: start here, and enter the German market at once. The Berlin office can be rented as a virtual address or permanent office, including complete infrastructure and office space, as well as bilingual German-English assistance.

Offering the complete range of top-ranking services and support, Exordium provides everything needed to found and operate your company in the DACH region. YOUR ADVANTAGE: WE DELIVER EVERY SERVICE FROM A SINGLE SOURCE!